The latest to join in the Kabali fever is the Department of Posts. For the first time, India Post is bringing out a “special carried cover” to mark the release of a movie.
The “carried cover” will travel on the first special aircraft that will fly fans from Bengaluru to Chennai on July 22, the day of the film’s release. The Karnataka Postal Circle and the Chennai City Region of the department have joined hands with Air Asia for the initiative.
The special covers, which are usually described as philatelists’ delight, from the Postmaster-General, Bengaluru, will be addressed to the Postmaster-General of the Chennai City Region. They will bear the postmarks of the Bengaluru and Chennai airport post offices.
On the “carried cover” concept, Mervin Alexander, Postmaster-General, Chennai City Region, said, “Whenever, a new flight is launched, some special covers are also transported on it and they have their own philatelic value. The Air Asia aircraft is the first cine flight in the country flying exclusively between Bengaluru and Chennai to help fans watch the first day, first show. That makes the carried covers more memorable.”
He recalled that such special covers were released last year to commemorate the first journey of the Chennai Metro Rail between Koyambedu and Alandur. They were carried in the inaugural run of the metro rail. The limited edition of these covers carried on the special flight on July 22 will be subsequently available for sale at the Philatelic Bureau, Bengaluru GPO, and the Anna Road HPO, Chennai, he added.
Source : PO Tools
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